AI meets politics: Examining the effects of different targeting strategies across 15 countries
Published online on June 05, 2026
Abstract
New Media & Society, Volume 28, Issue 7, Page 2932-2960, July 2026.
This study investigates the persuasive effects of messages generated with artificial intelligence in online political targeting, focusing on three distinct strategies: targeting based on political orientation, age, and personality traits. Through an ...
This study investigates the persuasive effects of messages generated with artificial intelligence in online political targeting, focusing on three distinct strategies: targeting based on political orientation, age, and personality traits. Through an ...