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When Corporate Actions Do Not Lead to Purported Impact: Type II Greenwashing as a Barrier to Sustainability Mainstreaming

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Organization & Environment

Published online on

Abstract

Organization & Environment, Ahead of Print.
To dispel suspicions of “greenwashing,” many companies have adopted more rigorous corporate sustainability communication (CSC) practices, such as reporting an increased amount of numerical, third-party verified data. This has led to claims that ...