“Killing Demons is Cardio”: Participatory Culture and Parasocial Interaction in Online K-Pop Demon Hunters Discourse
Published online on May 31, 2026
Abstract
Television & New Media, Ahead of Print.
This paper analyses YouTube comments on the viral short “Do NOT Interrupt Our Mukbang!”from the Netflix phenomenonK-pop demon huntersto explore how participatory culture and parasocial interaction intersect in digital fandom. Drawing on 1,798 comments, ...
This paper analyses YouTube comments on the viral short “Do NOT Interrupt Our Mukbang!”from the Netflix phenomenonK-pop demon huntersto explore how participatory culture and parasocial interaction intersect in digital fandom. Drawing on 1,798 comments, ...