Pottourism: A blessing or curse for British tourist attractions?
Tourism and Hospitality Research
Published online on May 30, 2026
Abstract
Tourism and Hospitality Research, Ahead of Print.
Harry Potter has evolved beyond entertainment into a cultural phenomenon driving a unique form of tourism called ‘Pottourism.’ This study examines its impact on six UK tourist attractions where the series was filmed or set. Through analysis of 17,000 ...
Harry Potter has evolved beyond entertainment into a cultural phenomenon driving a unique form of tourism called ‘Pottourism.’ This study examines its impact on six UK tourist attractions where the series was filmed or set. Through analysis of 17,000 ...