["Natural Resources Forum, Volume 50, Issue 2, Page 690-693, May 2026. ", "\nABSTRACT\nThis article argues that achieving the Sustainable Development Goals (SDGs) requires a shift from conventional, top down innovation models toward more distributed and participatory forms of creativity. It develops an integrated framework linking four interrelated concepts—creativity for all, everyday creativity, creativity on demand, and the democratization of innovation—to explain how human creative capacities can be mobilized more effectively for sustainable development. The article highlights the role of everyday problem solving and structured creative processes in addressing complex sustainability challenges across sectors such as agriculture, urban governance, public health, and energy systems. It further examines how artificial intelligence (AI) functions as an enabling infrastructure that expands access to innovation, enhances collaborative problem solving, and connects local creativity to global knowledge systems. At the same time, it emphasizes the importance of inclusive governance, equitable access, and ethical safeguards to ensure that AI supported innovation contributes to sustainable and socially just development. The article concludes that unleashing distributed creativity at scale is essential for advancing the transformative ambitions of the 2030 Agenda for Sustainable Development.\n"]