Imagining audiences in the age of generative AI
European Journal of Cultural Studies
Published online on July 23, 2026
Abstract
European Journal of Cultural Studies, Ahead of Print.
This Cultural Commons article examines how generative AI reconfigures practices of imagining audiences in media and cultural production. Moving beyond dominant debates on labour, creativity, and audience preference, it draws on the concept of imagined ...
This Cultural Commons article examines how generative AI reconfigures practices of imagining audiences in media and cultural production. Moving beyond dominant debates on labour, creativity, and audience preference, it draws on the concept of imagined ...