‘Landgrabbing’ as a technology of market governance: Revealing and resisting spatio-temporal hegemony in digital markets
Published online on July 02, 2026
Abstract
Marketing Theory, Ahead of Print.
This paper offers a spatio-temporal critique of digital market expansion by introducing and conceptualizing the Silicon Valley-inflected concept of ‘landgrabbing’. By taking the vernacular of landgrabbing seriously, we interrogate not only how it ...
This paper offers a spatio-temporal critique of digital market expansion by introducing and conceptualizing the Silicon Valley-inflected concept of ‘landgrabbing’. By taking the vernacular of landgrabbing seriously, we interrogate not only how it ...