Directing Audience Responses: How Nonprofit Donation Appeals Shape User Comments on Social Media
Nonprofit and Voluntary Sector Quarterly
Published online on June 23, 2026
Abstract
Nonprofit and Voluntary Sector Quarterly, Ahead of Print.
While a growing body of research has examined the features of nonprofit donation appeals on social media and online user comments, little is known about how specific message constructs shape the content of user responses. Drawing on a large-scale dataset ...
While a growing body of research has examined the features of nonprofit donation appeals on social media and online user comments, little is known about how specific message constructs shape the content of user responses. Drawing on a large-scale dataset ...