Politics in the era of the attention economy and platformisation: How Instagram Reels are shaping political communication in India
Published online on July 11, 2026
Abstract
Party Politics, Ahead of Print.
Beyond mass rallies, cinema-inspired campaigns, and television debates, digital platforms have introduced new dynamics to political communication in India. This paper analyses how Indian political parties use Instagram Reels to construct political ...
Beyond mass rallies, cinema-inspired campaigns, and television debates, digital platforms have introduced new dynamics to political communication in India. This paper analyses how Indian political parties use Instagram Reels to construct political ...