Exploring the Reasons Behind the Low Purchase Rate of CPAP Machines Among Adult Patients With Obstructive Sleep Apnea Through Qualitative Research

Bundit Sawunyavisuth, Sasawan Heingraj, Darunee Jongudomkarn, Kittisak Sawanyawisuth, Department of Marketing, Faculty of Business Administration and Accountancy, Khon Kaen University, Khon Kaen, James M. Hull College of Business, Augusta University, Department of Family and Community Nursing, Faculty of Nursing, Khon Kaen University, Khon Kaen, Department of Medicine, Faculty of Medicine, Khon Kaen University, Khon Kaen

Social Marketing Quarterly

Published online on July 18, 2026

Abstract

Social Marketing Quarterly, Ahead of Print.
BackgroundObstructive sleep apnea (OSA) is a common disease worldwide. It increases the risk of cardiovascular mortality and morbidity. A continuous positive airway pressure (CPAP) machine can reduce the risk of cardiovascular diseases. Despite the ...