From Trivial to Meaningful: The Moderating Role of Perceived Satisfaction in the Relationship Between Incidental Exposure and Political Participation

Jinwan Kim, Melissa R. Gotlieb, Department of Public Relations, College of Journalism and Communications, University of Florida, Department of Advertising and Brand Strategy, College of Media , Texas Tech University

Social Science Computer Review

Published online on June 25, 2026

Abstract

Social Science Computer Review, Ahead of Print.
Scholars have studied the relationship between incidental exposure (i.e., encountering political information unintentionally) and political participation. Nevertheless, the dynamic processes relating incidental exposure to political participation remain ...