Strategic management maturity in hotels: A typological framework for competitive advantage and organizational evolution

Hasan Evrim Arici, Mehmet Ali Köseoglu, Digital Campus, EU Business School, Faculty of Tourism, Kastamonu University, College of Business and Management, Metropolitan State University

Tourism and Hospitality Research

Published online on June 25, 2026

Abstract

Tourism and Hospitality Research, Ahead of Print.
This study develops a Strategic Management Maturity Model (SMMM), categorizing hotels into Basic (Reactive), Developing (Adaptive), Mature (Proactive), and Advanced (Transformational) levels based on their strategic characteristics, competitive ...