Constructing Healthiness as a sense effect: A sociocultural semiotic analysis of Naturalness and Lightness on fruit drink packaging from Uruguay
Published online on July 25, 2026
Abstract
Visual Communication, Ahead of Print.
In order to expand research on how marketing communications influence consumers’ behaviour, this article adopts a sociocultural semiotic perspective focusing on text and social discourse to study fruit drink packages from Uruguay. Analysing the packages ...
In order to expand research on how marketing communications influence consumers’ behaviour, this article adopts a sociocultural semiotic perspective focusing on text and social discourse to study fruit drink packages from Uruguay. Analysing the packages ...