Determinants of consumers’ hypothetical willingness to pay for circular fashion
Published online on June 29, 2026
Abstract
Waste Management & Research, Ahead of Print.
This paper examines consumers’ hypothetical willingness to pay (WTP) for sustainable fashion products, distinguishing between green attributes (e.g., natural fibers) and circular attributes (e.g., second-hand and recycled materials). It focuses on how ...
This paper examines consumers’ hypothetical willingness to pay (WTP) for sustainable fashion products, distinguishing between green attributes (e.g., natural fibers) and circular attributes (e.g., second-hand and recycled materials). It focuses on how ...