Caste-Based Homophily and Value Delivery in a Service Context: Evidence from an Emerging Market
Business & Society: Founded at Roosevelt University
Published online on July 15, 2026
Abstract
Business & Society, Ahead of Print.
Delivering value to consumers is a key challenge faced by social enterprises in emerging markets in which local social structures govern access to markets. We investigate how caste, a hierarchical social structure, impacts value delivered to consumers. ...
Delivering value to consumers is a key challenge faced by social enterprises in emerging markets in which local social structures govern access to markets. We investigate how caste, a hierarchical social structure, impacts value delivered to consumers. ...