The Trust-Power Paradox in Early Adoption of Generative AI: Toward Stakeholder Emancipation and Socially Responsible Marketing
Published online on June 29, 2026
Abstract
Journal of Macromarketing, Ahead of Print.
Generative artificial intelligence (GenAI) is reshaping how power, trust, and agency are distributed across market systems. This study examines the earliest phase of GenAI adoption, analyzing 478,232 tweets posted between November 2022 and April 2023 ...
Generative artificial intelligence (GenAI) is reshaping how power, trust, and agency are distributed across market systems. This study examines the earliest phase of GenAI adoption, analyzing 478,232 tweets posted between November 2022 and April 2023 ...