Learning the algorithm: Responsibilization and the limits of agency on YouTube
Published online on July 21, 2026
Abstract
New Media & Society, Ahead of Print.
Content creators invest extensive effort in “learning the algorithm” to secure visibility and growth. While existing research documents the proliferation of folk theories and optimization strategies, less attention has been paid to the structural ...
Content creators invest extensive effort in “learning the algorithm” to secure visibility and growth. While existing research documents the proliferation of folk theories and optimization strategies, less attention has been paid to the structural ...