The booming market for functional drinks in China: a multimodal critical discourse analysis of how packaging conveys notions of health
Published online on July 25, 2026
Abstract
Visual Communication, Ahead of Print.
In the context of the rising emphasis on health and healthy dieting in China, this article focuses on the booming market of functional drinks. The global market for such drinks has grown steadily and currently big international producers as well as local ...
In the context of the rising emphasis on health and healthy dieting in China, this article focuses on the booming market of functional drinks. The global market for such drinks has grown steadily and currently big international producers as well as local ...