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Selling international style healthy-branded foods in Malaysia: how the packaging design for ‘plant-based’ foods risks misleading/misdirecting consumers

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Visual Communication

Published online on

Abstract

Visual Communication, Ahead of Print.
Scholars in food and nutrition studies have urged for more research on how global diets are entering into new territories around the world, particularly in the Asia-Pacific region, about which less is known. In particular, there is concern as diet-related ...