Gen AI or Human? Impact of the Agent Type on Consumers’ Adoption of Alternative Customized Itinerary
Published online on July 27, 2026
Abstract
Journal of Travel Research, Ahead of Print.
Consumers sometimes encounter recommendations that deviate from their initial preferences. In such expectation-discrepancy situations, consumers often infer the underlying motives of the recommending agent. This research examines how agent type, ...
Consumers sometimes encounter recommendations that deviate from their initial preferences. In such expectation-discrepancy situations, consumers often infer the underlying motives of the recommending agent. This research examines how agent type, ...