Wellness culture and Indigenous food imaginaries in South Africa: a multimodal critical discourse analysis of superfood marketing
Published online on July 27, 2026
Abstract
Visual Communication, Ahead of Print.
In South Africa, modernization and Western influence have produced remarkable dietary shifts, with rising consumption of meat, sugar and fat. These changes, coupled with growing public health concerns, have helped fuel a wellness culture in which ...
In South Africa, modernization and Western influence have produced remarkable dietary shifts, with rising consumption of meat, sugar and fat. These changes, coupled with growing public health concerns, have helped fuel a wellness culture in which ...