Reimagining Africa on Chinese social media: Everyday visualities and a horizontal gaze on Xiaohongshu
Journal of Asian and African Studies
Published online on July 30, 2026
Abstract
Journal of Asian and African Studies, Ahead of Print.
This study examines representations of Africa in user-generated videos onXiaohongshu, one of China’s leading lifestyle-sharing platforms. Drawing on critical discourse analysis of 156 short videos, it conceptualises a “horizontal gaze”: a mode of ...
This study examines representations of Africa in user-generated videos onXiaohongshu, one of China’s leading lifestyle-sharing platforms. Drawing on critical discourse analysis of 156 short videos, it conceptualises a “horizontal gaze”: a mode of ...