Artificial Intelligence Localization: Conception and Measurement from a Communication Perspective
Published online on April 18, 2026
Abstract
Journal of Hospitality & Tourism Research, Ahead of Print.
Artificial intelligence (AI) deployment in tourism and hospitality customer touchpoints has reached a point where its standardization no longer suffices to meet the growing demand for local, culturally relevant experiences. To address this gap, this study ...
Artificial intelligence (AI) deployment in tourism and hospitality customer touchpoints has reached a point where its standardization no longer suffices to meet the growing demand for local, culturally relevant experiences. To address this gap, this study ...