Social Media Influencers and Their Marketing Outcomes in Tourism and Hospitality Research: Applying BERTopic Analysis and Meta-Analysis Approaches
Published online on April 18, 2026
Abstract
Journal of Hospitality & Tourism Research, Ahead of Print.
As social media influencers (SMIs) have been embedded in tourism marketing, a comprehensive understanding of their marketing outcomes is crucial for both academia and industry practitioners. Grounded in social influence theory, this study develops a ...
As social media influencers (SMIs) have been embedded in tourism marketing, a comprehensive understanding of their marketing outcomes is crucial for both academia and industry practitioners. Grounded in social influence theory, this study develops a ...