Customers’ Mixed Emotions Research in Tourism and Hospitality: Antecedents, Consequences, and a Theoretical Framework
Published online on March 07, 2026
Abstract
Journal of Hospitality & Tourism Research, Ahead of Print.
Despite increasing scholarly attention, research on mixed emotions in hospitality and tourism remains fragmented and theoretically underdeveloped. This review synthesizes 49 peer-reviewed articles to provide an integrated overview. Prior research has ...
Despite increasing scholarly attention, research on mixed emotions in hospitality and tourism remains fragmented and theoretically underdeveloped. This review synthesizes 49 peer-reviewed articles to provide an integrated overview. Prior research has ...