Bridging Perceived and Projected Destination Images: A Machine Learning-Driven Systemic Network Analysis
Published online on March 04, 2026
Abstract
Journal of Hospitality & Tourism Research, Ahead of Print.
Understanding the differences between the projected and perceived images of destinations plays a critical role in destination marketing and the fulfillment of tourists' expectations. However, existing research still lacks a systematic explanation of the ...
Understanding the differences between the projected and perceived images of destinations plays a critical role in destination marketing and the fulfillment of tourists' expectations. However, existing research still lacks a systematic explanation of the ...