Technology or Market? How Innovation Drivers Shape Consumer Responses to AI-Designed Services
Published online on January 22, 2026
Abstract
Journal of Hospitality & Tourism Research, Ahead of Print.
The rapid advancement of Artificial Intelligence (AI) is substantially transforming service design in the hospitality and tourism sector. Despite extensive discussion about the potential benefits of AI in this field, consumers’ reactions to human-designed ...
The rapid advancement of Artificial Intelligence (AI) is substantially transforming service design in the hospitality and tourism sector. Despite extensive discussion about the potential benefits of AI in this field, consumers’ reactions to human-designed ...