The Impact of Temporal Distance on Online Ratings: Unveiling the Dynamics of Tourists’ Memory Bias
Published online on January 03, 2026
Abstract
Journal of Hospitality & Tourism Research, Ahead of Print.
We investigate a novel bias in online rating systems, “memory bias,” arising from the temporal gap between consumption and review publication. Through an analysis of 753,806 hotel reviews and a randomized experiment, we find: (1) Memory bias has a greater ...
We investigate a novel bias in online rating systems, “memory bias,” arising from the temporal gap between consumption and review publication. Through an analysis of 753,806 hotel reviews and a randomized experiment, we find: (1) Memory bias has a greater ...