Driving Reward-Based Crowdfunding Success: CSR Orientation and Risk Disclosure in U.S. Restaurant Campaigns
Published online on January 03, 2026
Abstract
Journal of Hospitality & Tourism Research, Ahead of Print.
Crowdfunding has become a vital financing option for early-stage restaurant ventures, yet many campaigns fail to meet their funding goals. As competition intensifies, understanding what drives campaign success is critical. This study examines how ...
Crowdfunding has become a vital financing option for early-stage restaurant ventures, yet many campaigns fail to meet their funding goals. As competition intensifies, understanding what drives campaign success is critical. This study examines how ...