["Corporate Social Responsibility and Environmental Management, EarlyView. ", "\nABSTRACT\nThis study investigates the evolution of Environmental, Social, and Governance (ESG) reporting in the Indian corporate sector from 2017 to 2024, applying Natural Language Processing (NLP) based textual analysis and advanced statistical methods. The findings reveal significant heterogeneity in ESG reporting across companies despite operating within the same institutional environment, driven by differences in resource capacities, governance structures, and stakeholder pressures. K‐means clustering reveals distinct industry‐wise ESG reporting patterns and significant variations in reporting practices. Ownership structure is found to significantly influence ESG reporting, with Indian private firms exhibiting higher levels of ESG transparency. The study also finds that firm size significantly affects only the environmental (E) dimension, challenging existing literature that suggests larger firms perform evenly across all ESG categories. Governance emerges as the most prominent ESG component, driven by regulatory pressures, whereas environmental and social reporting remain comparatively low, illustrating an imbalance in priorities. Temporal analysis shows a dip in ESG reporting during 2020–2021 due to the COVID‐19 pandemic, highlighting the sensitivity of ESG reporting to external crises. These findings highlight the need for standardized ESG reporting frameworks to enhance consistency and align ESG reporting with global benchmarks.\n"]