["Corporate Social Responsibility and Environmental Management, EarlyView. ", "\nABSTRACT\nCosmetics production and consumption, which have been growing steadily in recent years, are associated with a number of negative environmental, moral, and health impacts. This study examines the influence of cosmetics producers' corporate social responsibility (CSR) communication on the formation of purchase intention among Czech consumers using our own primary data from 1004 consumers obtained through a questionnaire survey. The study contributes to the existing literature by showing that integrated communication of environmental and philanthropic responsibility is key in shaping purchase intention among cosmetics consumers. An interesting and new finding is that legitimacy theory combined with the modified theory of planned behaviour better explains the formation of purchase intention among cosmetics consumers compared to the combination of stakeholder theory and the modified theory of planned behaviour. These findings provide valuable insights for both theory development and strategy formation among company managers and policymakers.\n"]