The impact of food biosafety, hedonic consumption, and brand image on e-consumer loyalty and continuance intention in online food delivery

Gökhan Akel, Mustafa Seçkin Aydın, Department of Management Information Systems, Antalya Belek University, Department of Finance, Banking and Insurance, Cine Vocational School, Aydın Adnan Menderes University

Tourism and Hospitality Research

Published online on August 11, 2026

Abstract

Tourism and Hospitality Research, Ahead of Print.
Consumer loyalty in online food delivery (OFD) services is shaped by a complex interplay of safety perceptions, experiential motivations, and brand cognitions. Yet, existing Expectation Confirmation Theory/Model (ECT/ECM)-based models have addressed these ...