This article examines the views expressed by Australians relating to unauthorized digital access to the popular HBO series Game of Thrones. A detailed analysis is undertaken of the online responses to a 2013 Facebook post by the United States Ambassador to Australia, chastizing Australians for their ‘illegal’ behaviour. This analysis is used to critique the dominant framing of the activities of file-sharing, torrenting and unauthorized downloading as criminal and those involved in the activity as being influenced by sociological factors. In contrast, the research found that many of the justifications for these behaviours contained in the Facebook comments demonstrated an informed critique of the market mechanisms at work in the distribution networks.