This research aims to examine the sophistication of export portfolios of selected Association of South East Asian Nation (ASEAN) and developed Asian economies. It aims to provide evidence of where exactly ASEAN economies are in the context of exports sophistication and structural transformation. Results from a product space analysis indicate that although limited in product scope, there are prospects for ASEAN economies to converge to the level of export sophistication of developed Asian countries. The analysis finds a need for governments to take a more active role in promoting more appropriate industrial and economic policies.