This paper examines the challenges confronting community-based geotourism as a tool for Local Economic Development in a poor rural community based in the Free State province of South Africa. Data were collected through interviews that were held with participants of the Witsie Cave project, local community leaders and municipal officials, as well as through the content analysis of the project’s documents. The results indicate the need to address a conundrum of intertwined endogenous and exogenous conditions as a strategy for enhancing the viability of community-based geotourism projects.