Traditional and social dimensions of wedding celebrations have been altered by modernity. Such alteration is apparent in the emerging culture of conducting wedding ceremonies in event centres as against the use of traditional family social space. This paper investigates the reasons underlying this emerging culture and its symbolism. Findings indicate that conducting marriages in event centres eased stresses associated with celebration. Convenience, accessibility, proximity, and cost influenced the choice of event centres used by celebrants. Event centres are categorised as big, medium and small relative to cost and facilities present. Hence, patronage of any of these leads to social categorisation and delineation of the users as ‘rich’ and ‘poor’, and confers high valuation on the users and the event.