The main premises in this article are that organizational attention is inherently communicative, and can be nurtured through communication interventions. Two communication practices that reflect organizational attention—information allocation and dialogue—can be nurtured through organizational structures and interventions. Increasing opportunities for dialogue across organizational functions is critical to improve collective attention. Prior research and empirical data are presented to assert that a long-term orientation is also imperative to develop attention through communication practices such as information allocation and dialogue.