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'The most atypical experience of my life: The experience of popular music festivals on cruise ships

Tourist Studies: An International Journal

Published online on

Abstract

This article considers the growing phenomenon of music festivals on cruise ships. These commercial events, partnerships between event companies and shipping lines, celebrate a particular genre of music and occur aboard a cruise ship. The views of 138 festivalgoers primarily concentrated within six festivals were considered. According to these sources, the festival experience of these events is centred on three factors: live performances, interaction with fellow festivalgoers and star musicians (collectively referred to as ‘ship fam’), and interaction with the constructed space of the cruise ship. Cruise ship music festivals are a different type of music festival, still occurring within festival space, but within the mobile experiential cocoon of a cruise ship.