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Lights, Camera, Action! Learning About Management With Student-Produced Video Assignments

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Journal of Management Education: A Publication of the OBTS Teaching Society for Management Educators

Published online on

Abstract

In this article, we present a proposal for fostering learning in the management classroom through the use of student-produced video assignments. We describe the potential for video technology to create active learning environments focused on problem solving, authentic and direct experiences, and interaction and collaboration to promote student learning. We argue for the use of a student-produced video assignment as a way to achieve these outcomes and present an adaptation of a project known as the Newsroom Assignment. We present details on how instructors can implement the assignment, with suggestions for future research on the use of student-produced video projects in management courses.