Recent European policy has seen a shift from a concern with lifelong learning in the Lisbon Strategy to research and innovation in the Horizon 2020 programme. Accordingly, there has been an increased policy focus on the researcher who, like the lifelong learner must be entrepreneurial, adaptable, mobile, but who must also find new ways in which to develop and deploy her skills and competences and smart solutions to current problems in order to ensure sustainability. The subject position of the researcher, therefore, is not a figure distinctive to the university today, but rather one required of us all. For the excellent researcher in the university, resources exist to enable her to identify those aspects of herself that are in need of development in order to keep all aspects of her personal and professional well‐being in balance, often drawn from the field of psychology. Here, rather than analysing directly the ways in which the researcher is addressed by such devices, we focus on the common experience of being in the university today. In everyday conversation, we do not describe ourselves as entrepreneurial, innovative, leading, etc., but more often as tired, stressed and not feeling at home there. Rather than taking these as impediments to productivity and aspects of ourselves requiring psychological strategies, the educational aspects of these are explored in relation to the figure of the studier, as developed from Giorgio Agamben by Tyson Lewis. The shift of discourse from lifelong learning to innovation and research in recent policy is seen to effect a further desubjectivation, a division of ourselves from ourselves.