Making America hot again: Aesthetic politics, from Walter Benjamin to Sydney Sweeney
Published online on April 20, 2026
Abstract
Media, Culture & Society, Ahead of Print.
In 2025, as part of a broader campaign built around the punning slogan “Sydney Sweeney Has Great Jeans,” US denim brand American Eagle released an advertisement that paired the tagline with a subtle reference to Sweeney’s blue eyes and a less subtle ...
In 2025, as part of a broader campaign built around the punning slogan “Sydney Sweeney Has Great Jeans,” US denim brand American Eagle released an advertisement that paired the tagline with a subtle reference to Sweeney’s blue eyes and a less subtle ...