‘Facebook is a bit like a lost cause’: Reconsidering affordances and social movement actors
Published online on April 10, 2026
Abstract
Media, Culture & Society, Ahead of Print.
As social movement actors (SMAs) campaign for the climate on social media, they face challenges in attaining visibility due to the algorithms and commercial business models that structure these platforms. I examine how NGOs and activists navigate these ...
As social movement actors (SMAs) campaign for the climate on social media, they face challenges in attaining visibility due to the algorithms and commercial business models that structure these platforms. I examine how NGOs and activists navigate these ...