“Cloning Myself with AI”: AI Avatar as the affective infrastructures of the platform economy
Published online on April 29, 2026
Abstract
Media, Culture & Society, Ahead of Print.
This paper examines how generative AI transforms the affective infrastructures of the platform economy. Departing from existing research that treats AI as a tool for content creation, the study analyses Douyin’s AI Avatar feature to show how generative AI ...
This paper examines how generative AI transforms the affective infrastructures of the platform economy. Departing from existing research that treats AI as a tool for content creation, the study analyses Douyin’s AI Avatar feature to show how generative AI ...