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Queer fantasy economy: Rethinking queerbaiting through Thai Y-series drama and industry

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Media, Culture & Society

Published online on

Abstract

Media, Culture & Society, Volume 48, Issue 4, Page 706-724, May 2026.
This article introduces the concept of “queer fantasy economy” as a compelling framework for analyzing the production, representation, and reception of commercially produced queer media. Taking the Thai Y-series drama—a rapidly expanding genre that ...