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Tradwives, it’s not (leftist) feminism you dislike, it’s capitalism! Rereading Harry Braverman alongside the discombobulated politics of social media tradwives

Media, Culture & Society

Published online on

Abstract

Media, Culture & Society, Volume 48, Issue 4, Page 818-828, May 2026.
This article examines what I call the discombobulated politics of the tradwife, a popular social media aesthetic embraced by women who champion “traditional” Western gender norms, the nuclear family, and pronatalism. Tradwives have become formidable ...