Performing the digital pastoral: Environmental narrative, cultural nostalgia and commodified rurality in Li Ziqi’s videos
Published online on January 31, 2026
Abstract
Media, Culture & Society, Volume 48, Issue 4, Page 669-687, May 2026.
This study takes Li Ziqi’s YouTube videos as a central case to explore how Li Ziqi reconstructs images of digital pastoral through performative strategies. Employing multimodal critical discourse analysis, the study examines three key dimensions: ...
This study takes Li Ziqi’s YouTube videos as a central case to explore how Li Ziqi reconstructs images of digital pastoral through performative strategies. Employing multimodal critical discourse analysis, the study examines three key dimensions: ...