“They like using girls like me, light skin girls”: Music videos, race, and technology in Accra, Ghana
Published online on February 02, 2026
Abstract
Media, Culture & Society, Volume 48, Issue 4, Page 633-649, May 2026.
Using the casting of women models as a case study, this paper employs Caldwell’s notion of “industrial self-theorizing” to examine how light skin valorization was reproduced and contested in the Ghanaian hip-hop music video industry during the late 2010s. ...
Using the casting of women models as a case study, this paper employs Caldwell’s notion of “industrial self-theorizing” to examine how light skin valorization was reproduced and contested in the Ghanaian hip-hop music video industry during the late 2010s. ...