The Gendered Benefits of Communication Strategies: Women Leaders Are Less Effective but More Liked When They Use Prevention-Focused Language
Personality and Social Psychology Bulletin
Published online on February 23, 2026
Abstract
Personality and Social Psychology Bulletin, Ahead of Print.
Research has identified a double-bind for female leaders: When acting in line with gender stereotypes, they are viewed as more likeable but less competent. Here, we test the impact of using gender stereotypical language—characterized by more prevention-...
Research has identified a double-bind for female leaders: When acting in line with gender stereotypes, they are viewed as more likeable but less competent. Here, we test the impact of using gender stereotypical language—characterized by more prevention-...