Maximizers Abandon More Before Decisions, Regret More After Decisions, and Re-Maximize More for Second-Time Decisions: Real-World Analysis of Online Consumer Behaviors
Personality and Social Psychology Bulletin
Published online on November 20, 2025
Abstract
Personality and Social Psychology Bulletin, Ahead of Print.
Maximizers, as opposed to satisficers, are defined as decision-makers who consider many alternatives to make the best choice. We adopted records in Taobao (the largest e-commerce platform in China) in 2022 to quantify individual maximization strategy ...
Maximizers, as opposed to satisficers, are defined as decision-makers who consider many alternatives to make the best choice. We adopted records in Taobao (the largest e-commerce platform in China) in 2022 to quantify individual maximization strategy ...