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What’s in It for Me? Beliefs About Relative Costs to Well-Being Explain Why People Deprioritize Moral Improvements

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Personality and Social Psychology Bulletin

Published online on

Abstract

Personality and Social Psychology Bulletin, Ahead of Print.
Most people are interested in improving themselves, but they show less interest in improving on moral traits. Why don’t people particularly want to be more moral, and why do people prioritize improving certain traits more than others? Across four ...